The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Integrated Branding / Public Service Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Services
Points: 15.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: Design Does / Industrial Design
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral Design / Posters - Single
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA
Category: Consumer Radio / Campaign
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio
Category: Branded Content / Online
Points: 10.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc
Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Websites / Services
Points: 10.0
Green Picks Recycle Machine
Agency: LDC / São Paulo
Client: MTV Brasil
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Magazine / Full Page or Spread - Single
Points: 5.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Animation - Single
Points: 5.0
Deaths
Agency: JWT Brasil / São Paulo
Client: 91 Rock
Category: Craft / Animation - Single
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Branded Games
Points: 5.0
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte
Category: Websites / Corporate Website
Points: 5.0
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza
Category: Websites / E-Commerce
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Guitar Pee
Agency: AlmapBBDO / São Paulo
Client: Billboard Magazine
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio
Category: Online Films & Video / Self-Promotion - Single
Points: 5.0
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros
Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: User Experience Design / Interaction Design
Points: 5.0
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: User Experience Design / Interaction Design
Points: 5.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc
Category: Social Media / Communities / Microblogging
Points: 5.0
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Different Sides
Agency: Y&R / São Paulo
Client: LG
Category: Collateral / Posters - Campaign
Points: 5.0
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil
Category: Collateral / Posters - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player
Category: Collateral / Posters - Campaign
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral / Posters - Single
Points: 5.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
