The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Non-Broadcast / Online
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 20.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Innovation in Print / Print
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service / Collateral Design
Points: 15.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Services
Points: 15.0
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon
Category: Social Media / Best Use of A Social Network
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Social Media / Branded Social Campaign
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom
Category: Other Digital Solutions
Points: 15.0
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol
Category: Intellectual Property & Products / Physical Product
Points: 15.0
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 10.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Print Craft / Art Direction - Single or Campaign
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Public Service Experiential Advertising / Experiential
Points: 10.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Direct Marketing / Flat Mailing
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Online Films & Video / Long Form - Single
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Television / Branded Content
Points: 10.0
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos
Category: Experiential / Installations
Points: 10.0
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo
Category: Intellectual Property & Products / Physical Product
Points: 10.0
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
