The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Data Visualization / Dynamic
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Digital / Use of Technology
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Digital / Mobile
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Guerrilla Marketing
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Ambient Media / Live Events
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Sound - Campaign
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Music / Sound
Points: 25.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Data Visualization / Dynamic
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Websites / Utility
Points: 25.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM
Category: Ambient Media / Experiential & Installations
Points: 15.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil
Category: Publishing / Magazine - Campaign
Points: 15.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Physical Product
Points: 15.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Innovation in Film / Online
Points: 10.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Ambient Media / Experiential & Installations
Points: 10.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 10.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Experiential / Events & Competitions
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Web / User Experience
Points: 10.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Innovation in Health & Wellness
Points: 10.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby
Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands
Category: Media Relations
Points: 2.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Social Engagement / User-Generated Content
Points: 2.0
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA
Category: Craft / Writing - Single
Points: 2.0
Blind Passion
Agency: NBS / Rio de Janeiro
Client: Flamengo
Category: Community Building
Points: 2.0
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client: Skol
Category: Influencer Marketing / Episodic
Points: 2.0
Music Transplant
Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client: Rádio Jovem Pan
Category: Broadcast / Any Length - Campaign
Points: 2.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 2.0
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Print / Flat & Dimensional
Points: 2.0
Brasileiragem Visual Identity
Agency: Wieden+Kennedy / Sao Paulo
Client: Nike
Category: Branding / Identity System
Points: 2.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Guerrilla Marketing
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Digital Design
Points: 2.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
News of Hope
Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago
Client: LiveOnNY
Category: Branded Content
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Visceral Reality
Agency: J.Walter Thompson / Sao Paulo
Client: Rede de Justiça
Category: Experiential / Virtual Reality (VR)
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Interactive Video
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Interactive / Experiential
Points: 2.0
I Am Amazon
Agency: Google / Sao Paulo
Client: Google
Category: Feature Length / Non-Fiction / Documentary
Points: 2.0
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client: Refuge
Category: Music Videos
Points: 2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Women
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Forbes Brasil
Title:
Women
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Nosferatu
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Bapantol Baby
Title:
Poosters
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
CEPIA
Title:
Hitler
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flamengo
Title:
Blind Passion
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Skol
Title:
Skolors
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Rádio Jovem Pan
Title:
Music Transplant
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Skol
Title:
Skolors
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Nike
Title:
Brasileiragem Visual Identity
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Alcoholics Anonymous
Title:
Anonymous Friend
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LiveOnNY
Title:
News of Hope
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Rede de Justiça
Title:
Visceral Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Google
Title:
I Am Amazon
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
