The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 10.0
Brighten up the world
Agency: Dentsu / Tokyo
Client: Converse Sales Promotion/Moonstar Chemical
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Bronze Pencil
Points:
10.0