The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Craft / Sound Design
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM
Category: Websites & Microsites / Corporate Website
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / E-Commerce
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Online Films And Video / Short Form - Single
Points: 15.0
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Branding / Booklet/Brochure
Points: 15.0
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD
Category: Broadcast Design / Single
Points: 15.0
SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku
Client: SHIZUOKA CITY MUSEUM OF ART
Category: Corporate Identity / Campaign
Points: 15.0
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida
Category: Online Films And Video / Self-Promotion - Single
Points: 15.0
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo,
Category: Typography in Design / Campaign
Points: 10.0
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan
Category: Experiential Advertising / Single
Points: 5.0
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company
Category: Typography in Design / Campaign
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K.
Category: Out Of Home / Campaign
Points: 5.0
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan
Category: Non-Broadcast / Single
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K.
Category: Innovation in Advertising / Campaign
Points: 5.0
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Category: Innovation in Advertising / Campaign
Points: 5.0
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO
Client: K's Japan
Category: Experiential Advertising / Single
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K.
Category: Experiential Advertising / Single
Points: 5.0
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD.
Category: Websites & Microsites / Branded Games
Points: 5.0
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung
Category: Industrial Design/Product Design / Campaign
Points: 5.0
Asher Roth Official Website
Agency: Masa & Hal & Brad & Lindsay & David / Tokyo
Client: Asher Roth
Category: Craft / Interface Design
Points: 5.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD.
Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K.
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo
Client: BP Castrol K.K.
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 5.0
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo
Client: Nikon Corporation
Category: Online Films And Video / Short Form - Single
Points: 5.0
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo,
Category: Collateral Design / Posters - Campaign
Points: 5.0
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC
Category: Branding / Booklet/Brochure
Points: 5.0
Nishijin
Agency: TUGBOAT / Tokyo
Client: Nishijin Co.,Ltd
Category: Corporate Identity / Campaign
Points: 5.0
Total art direction at Tama Art University open campus.
Agency: good design company / Tokyo
Client: Tama Art University
Category: Corporate Identity / Campaign
Points: 5.0
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc.
Category: Collateral Design / Posters - Single
Points: 5.0
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo
Client: Ohara Piano School
Category: Collateral Design / Posters - Single
Points: 5.0
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD.
Category: Collateral Design / Posters - Single
Points: 5.0
China High!
Agency: DENTSU INC. Tokyo / Tokyo
Client: Yoshida Hideo Memorial Foundation
Category: Collateral Design / Posters - Campaign
Points: 5.0
SNOW VOICE
Agency: DENTSU INC / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Collateral Design / Posters - Campaign
Points: 5.0
MY FIRST AOMORI
Agency: DENTSU INC / Tokyo
Client: East Japan Railway Campany
Category: Collateral Design / Posters - Campaign
Points: 5.0
House
Agency: green giraffe Inc. / Tokyo
Client: Kizaki Building
Category: Collateral Design / Posters - Campaign
Points: 5.0
Poster of the play "SPOT"
Agency: good design company / Tokyo
Client: Twinkle Corporation Ltd.
Category: Collateral Design / Posters - Campaign
Points: 5.0
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE
Category: Industrial Design/Product Design / Campaign
Points: 5.0
E.Company Brochure
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd.
Category: Collateral Design / Self-promotion
Points: 5.0
"Hibarigaoka Gakuen Senior High School"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Hibarigaoka Gakuen
Category: Spatial Design / Indoor Spaces
Points: 5.0
"Shiraniwadai Kindergarten"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Midori Gakuen
Category: Spatial Design / Indoor Spaces
Points: 5.0
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC
Category: Spatial Design / Indoor Spaces
Points: 5.0
mt ex kyoto
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Spatial Design / Indoor Spaces
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K.
Category: Spatial Design / Outdoor Spaces
Points: 5.0
Milano Salone 2010
Agency: MR_DESIGN / Tokyo
Client: Panasonic
Category: Publication Design / Book Layout Design
Points: 5.0
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo
Client: KODANSHA
Category: Publication Design / Book Layout Design
Points: 5.0
Winnie the Pooh!
Agency: DRAFT Co.,Ltd / Tokyo
Client: Walt Disney Japan
Category: Direct Mail / Single
Points: 5.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
WTF Nike Tulio
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
K's Japan
Title:
SMASH: Guitar Born To Be Destroyed
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Asher Roth
Title:
Asher Roth Official Website
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
Impossible Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
BP Castrol K.K.
Title:
Engine-driven free kicker "Castrol Ichi-GO"
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Nishijin Co.,Ltd
Title:
Nishijin
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Tama Art University
Title:
Total art direction at Tama Art University open campus.
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation
Title:
China High!
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
East Japan Railway Campany
Title:
MY FIRST AOMORI
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Kizaki Building
Title:
House
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Twinkle Corporation Ltd.
Title:
Poster of the play "SPOT"
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
E.Co.,Ltd.
Title:
E.Company Brochure
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Hibarigaoka Gakuen
Title:
"Hibarigaoka Gakuen Senior High School"
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Midori Gakuen
Title:
"Shiraniwadai Kindergarten"
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex kyoto
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
Walt Disney Japan
Title:
Winnie the Pooh!
Category:
Direct Mail / Single
Award:
2011 Design Merit Award
Points:
5.0
