The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
TOTETSU Training Institute
Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client: Totetsu Kogyo Co., Ltd.
Category: Spatial Design / Wayfinding
Points: 45.00
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company
Category: Experiential & Immersive Games
Points: 45.00
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Production Design
Points: 45.00
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC
Category: Spatial Design / Wayfinding
Points: 21.00
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games
Category: Craft / Art Direction
Points: 21.00
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Innovation & Transformation / Innovation in Design
Points: 21.00
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Storytelling
Points: 21.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA
Category: Newspaper / Single
Points: 9.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Craft / Use of Technology
Points: 3.00
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Physical Product / In-Market
Points: 3.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd.
Category: Posters / Series
Points: 3.00
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers
Category: Craft / Art Direction
Points: 3.00
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE
Category: Use of Technology
Points: 3.00
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited
Category: Out of Home / Brand Installations
Points: 3.00
Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office
Category: Digital Design
Points: 3.00
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE
Category: Digital Design
Points: 3.00
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd.
Category: Promotional / Posters - Series
Points: 3.00
THE AXIS OF PEACE
Agency: HAKUTEN / Tokyo + Panoramatiks / Tokyo
Client: Yokosuka City
Category: Spatial Design / Architecture
Points: 3.00
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE
Category: Innovation & Transformation / Innovation in Design
Points: 3.00
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Category: Craft / Animation
Points: 1.50
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Cinematography / Single
Points: 0.75
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Online Films & Video / Long Form - Single
Points: 0.75
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client: Heineken
Category: Online Films & Video / Long Form - Single
Points: 0.75
Client:
Totetsu Kogyo Co., Ltd.
Title:
TOTETSU Training Institute
Category:
Spatial Design / Wayfinding
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
LIFULL
Title:
ECOLATE
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.00
Client:
LIFULL
Title:
ECOLATE
Category:
Intra-preneurship
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Use of Technology
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Award:
2022 Design Merit Award
Points:
3.00
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Award:
2022 Design Merit Award
Points:
3.00
Client:
Yokosuka City
Title:
THE AXIS OF PEACE
Category:
Spatial Design / Architecture
Award:
2022 Design Merit Award
Points:
3.00
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Title:
VS SERIES
Category:
Craft / Animation
Award:
2022 Design Merit Award
Points:
1.50
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
0.75
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
0.75