The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
#
One Show
Country Rankings
Spain
Client
Title
Category
Award
Points

Shared Skin Initiative
Agency: Shackleton / Barcelona Client: Almirall Category: Internal Communications
Points: 15.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Cinema Advertising
Points: 15.0


Orgasm for all
Agency: Shackleton / Barcelona Client: Durex Category: Branded Social Post / Branded Social Campaign
Points: 10.0


EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 10.0


The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Points: 5.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
Points: 5.0


OOOHLYMPICS
Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0


PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Points: 5.0


BLIND CAP
Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0


EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 5.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
Points: 5.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Points: 5.0


The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Points: 5.0


The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Points: 5.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
Points: 5.0


Orgasm Sound Library
Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Points: 5.0


The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Animation - Campaign
Points: 5.0


December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
Points: 5.0


No Metro
Agency: Shackleton / Madrid Client: Sony Pictures Spain Category: Experiential / Guerilla
Points: 5.0


Client:
Almirall
Title:
Shared Skin Initiative
Category:
Internal Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0

Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0

Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0

Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0

Client:
Pornhub
Title:
OOOHLYMPICS
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0

Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0

Client:
SAMSUNG
Title:
BLIND CAP
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0

Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0

Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0

Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0

Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Award:
2017 Interactive Merit Award
Points:
5.0

Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0

Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
