The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Creative Rankings

 


Susan Hoffman

Client

Title

Category

Award

Points

Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single Points: 25.0
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online Points: 25.0
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 25.0
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos Points: 25.0
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single Points: 15.0
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games Points: 15.0
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign Points: 15.0
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign Points: 15.0
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 10.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single Points: 10.0
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 10.0
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign Points: 10.0
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Poker Face Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 5.0
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Consumer Campaign Points: 5.0
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign Points: 5.0
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Windows Down, Mood Up Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 5.0
Voices Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Heart Tokens Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 5.0
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single Points: 5.0
Greatness Anywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Extra Time Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single Points: 5.0

P&G

Best Job

Consumer Television / Over 60 second - Single

2013 Advertising Gold Pencil

25.0

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

25.0

Old Spice

Dikembe Mutombo

Websites / Branded Games

2013 Interactive Gold Pencil

25.0

Old Spice

Muscle Music

Non-Broadcast / Online

2013 Advertising Gold Pencil

25.0

Nike

Jogger

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

Laika Studios

ParaNorman Website

Websites / Consumer Goods

2013 Interactive Gold Pencil

25.0

Old Spice

Muscle Music

Online Films & Video / Music Videos

2013 Interactive Gold Pencil

25.0

Old Spice

Muscle Music

User Generated Content / Single

2013 Branded Entertainment Silver Pencil

15.0

Old Spice

Dikembe Mutombo

Branded Content / Games

2013 Advertising Silver Pencil

15.0

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Old Spice Radio

Consumer Radio / Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Look

Consumer Radio / Single

2013 Advertising Bronze Pencil

10.0

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

2013 Interactive Bronze Pencil

10.0

Old Spice

Bed

Consumer Television / :30/:25 - Single

2013 Advertising Bronze Pencil

10.0

Nike

Greatness

Integrated Branding / Consumer Campaign

2013 Advertising Bronze Pencil

10.0

Old Spice

Film

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Old Spice

Poker Face

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Laika Studios

ParaNorman

Integrated Branding / Consumer Campaign

2013 Advertising Merit Award

5.0

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Merit Award

5.0

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Old Spice

Windows Down, Mood Up

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Nike

Voices

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Old Spice

Heart Tokens

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Nike

Greatness Anywhere

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

2013 Advertising Merit Award

5.0

Nike

Extra Time

Public Service / Television - Single

2013 Advertising Merit Award

5.0

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