The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Craig Allen
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Experiential Advertising / Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 60 Second - Single
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America
Category: Craft - Writing / Writing - Single
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Non-Broadcast / Online
Points: 25.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Websites / Branded Games
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films & Video / Music Videos
Points: 25.0
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Websites / Consumer Goods
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Best Brand Channel
Points: 15.0
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO
Category: Consumer Television / 60 Second - Single
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Websites / Social Networks / Community
Points: 15.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client: Audi of America
Category: Innovation in Branded Entertainment
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Long Form - Single
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Television / Long Form - Single
Points: 15.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Branded Content / Games
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
