The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Craig Allen
Client
Title
Category
Award
Points
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Instagram
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Points: 10.0
Tree :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single
Points: 5.0
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Non-Broadcast / Online
Points: 5.0
Bowl :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Intel
Title:
Look Inside: Jack Andraka
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0