The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
David Lubars
Client
Title
Category
Award
Points
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 50.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America
Category: Integrated Branding Campaign
Points: 50.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America
Category: Integrated Branding Campaign
Points: 25.0
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Big Bird
Agency: Fallon / Minneapolis
Client: PBS
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Photo Lab
Agency: Fallon / Minneapolis
Client: Nikon
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Bus Driver
Agency: Fallon / Minneapolis
Client: International
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Best of Show Pencil
Points:
50.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Best of Show Pencil
Points:
50.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
PBS
Title:
Big Bird
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Nikon
Title:
Photo Lab
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0