The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
David Lubars
Client
Title
Category
Award
Points
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Micro-Video
Points: 15.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Video Craft / Scriptwriting
Points: 15.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Advertising on Mobile Devices / Banners
Points: 15.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Documentaries / Film
Points: 10.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Experiential Advertising / Events & Competitions
Points: 10.0
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 10.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Interactive Advertising / Banners
Points: 10.0
The Process
Agency: BBDO / New York
Client: Foot Locker
Category: Video Craft / Scriptwriting
Points: 5.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Video Craft / Direction
Points: 5.0
Beard
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Outdoor / Billboards or Transit - Single
Points: 5.0
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Collateral / Posters - Campaign
Points: 5.0
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites
Category: Collateral / Posters - Campaign
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Public Service - Print / Collateral - Single
Points: 5.0
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Innovation in Outdoor / Single
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of a Social Network
Points: 5.0
Suarez Tweet
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Social Media / Branded Social Post
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 5.0
The Process
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Broadcast & Film / Branded Film
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Integrated Branding / Consumer Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Integrated Branding / Online Campaign
Points: 5.0
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks
Category: Integrated Branding / Public Service Campaign
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York
Client: General Electric
Category: Video Craft / Direction
Points: 5.0
Skyscraper
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
The Boy Who Beeps
Agency: BBDO / New York
Client: GE
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 5.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Online Films & Video / Short Form - Single
Points: 5.0
The Boy Who Beeps
Agency: BBDO / New York
Client: GE
Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Mini Mini-Series
Agency: BBDO / New York
Client: PepsiCo/Mountain Dew
Category: Online Films & Video / Branded Micro-Video
Points: 5.0
Brady Bunch
Agency: O Positive / New York + BBDO / New York
Client: Mars Chocolate North America
Category: Video Craft / Direction
Points: 5.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
The Process
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Suarez Tweet
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
General Electric
Title:
The Boy Who Beeps
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
FedEx
Title:
Skyscraper
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
The Boy Who Beeps
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
The Boy Who Beeps
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
PepsiCo/Mountain Dew
Title:
Mini Mini-Series
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Merit Award
Points:
5.0