The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
David Lubars
Client
Title
Category
Award
Points
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
Hotel Bar
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Radio / Campaign
Points: 25.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Online Branded Entertainment / Short-form
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Branded Applications / Branded applications
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Music Videos
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Video Remixes/Mashups - Single
Points: 5.0
Pack Your HBO
Agency: BBDO / New York
Client: HBO
Category: Mobile Applications/Sites / Services
Points: 5.0
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Social Media / Best Use of Social Media
Points: 5.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Social Media / Best Use of Social Media
Points: 5.0
The Guinness QR Cup
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Promotion
Points: 5.0
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks
Category: Events and Installations
Points: 5.0
Stuff
Agency: BBDO / New York
Client: American Red Cross
Category: Broadcast Design / Animation
Points: 5.0
Enchanted Forest
Agency: BBDO / New York
Client: FedEx
Category: Broadcast Design / Animation
Points: 5.0
True Stories Print Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Branded Content / Music Videos
Points: 5.0
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Anthem
Agency: BBDO / New York
Client: Johnson & Johnson
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Spider
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Underdog
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / 60 Second - Single
Points: 5.0
Cock Fight
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 5.0
Tough Guy
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 5.0
Million Emotions
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide
Category: Collateral / Promotional Items
Points: 5.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Diageo/Guinness
Title:
The Guinness QR Cup
Category:
Collateral Design / Promotion
Award:
2012 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Award:
2012 Design Merit Award
Points:
5.0
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Award:
2012 Design Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Branded Content / Music Videos
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Anthem
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0