The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


MDC Partners

Client

Title

Category

Award

Points

Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Cinema Advertising Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single Points: 15.0
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product Points: 10.0
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign Points: 10.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single Points: 10.0
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional Points: 10.0
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System Points: 5.0
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces Points: 5.0
A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion Points: 5.0
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series Points: 5.0
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming Points: 5.0
The Toycracker: A Mini-Musical Spectacular Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single Points: 5.0
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single Points: 5.0
Commercializer Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles Client: letgo Category: User-Generated Content Points: 5.0
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding Points: 5.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding Points: 5.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single Points: 5.0
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single Points: 5.0
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online Films & Video / Long Form - Single Points: 5.0
Marriage Market Takeover Agency: Forsman & Bodenfors / Gothenburg + SK-II Client: SK-II Category: Online Films & Video / Long Form - Single Points: 5.0
Eyes on Gigi Agency: KBS / New York + Serviceplan / Munich Client: BMW Category: Mobile Advertising Points: 5.0
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet" Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign Points: 5.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign Points: 5.0
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Editing / Editing - Single Points: 5.0
MADE BY SWEDEN Agency: FORSMAN & BODENFORS / GOTHENBURG Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single Points: 5.0
The Get Away Car Agency: Forsman & Bodenfors / Gothenburg + VolvoCars Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single Points: 5.0
SHE’S A LADY Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0
Afsa's Theme Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0

Google

Year In Search 2016

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

2017 Cross-Platform Gold Pencil

25.0

Google

Year In Search 2016

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

2017 Cross-Platform Silver Pencil

15.0

Google

Year In Search 2016

Cinema Advertising

2017 Film Silver Pencil

15.0

Google

Year In Search 2016

Online Films & Video / Short Form - Single

2017 Film Silver Pencil

15.0

hmbldt

hmbldt

Physical Product

2017 Intellectual Property Bronze Pencil

10.0

Kohl's

Oscars

Television / Long Form - Campaign

2017 Film Bronze Pencil

10.0

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

2017 Film Bronze Pencil

10.0

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

2017 Direct Marketing Bronze Pencil

10.0

hmbldt

hmbldt

Branding / Identity System

2017 Design Merit Award

5.0

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Göteborgstryckeriet

A very good year – A very bad year

Self-Promotion

2017 Design Merit Award

5.0

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

2017 Design Merit Award

5.0

NBA2K

2K Boost

Innovation in Interactive / Gaming

2017 Interactive Merit Award

5.0

Target

The Toycracker: A Mini-Musical Spectacular

Broadcast / Long Form - Single

2017 Branded Entertainment Merit Award

5.0

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

letgo

Commercializer

User-Generated Content

2017 Branded Entertainment Merit Award

5.0

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Google

Year In Search 2016

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Seventh Generation

#Comeclean - Vajingle

Television / Long Form - Single

2017 Film Merit Award

5.0

YouTube Music

YouTube Music Launch

Cinema Advertising

2017 Film Merit Award

5.0

Activision

Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride

Online Films & Video / Short Form - Single

2017 Film Merit Award

5.0

Johnnie Walker

Ode To Lesvos

Online Films & Video / Long Form - Single

2017 Film Merit Award

5.0

SK-II

Marriage Market Takeover

Online Films & Video / Long Form - Single

2017 Film Merit Award

5.0

BMW

Eyes on Gigi

Mobile Advertising

2017 Mobile Merit Award

5.0

Netflix

Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Campaign

2017 Public Relations Merit Award

5.0

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

VOLVO CARS

MADE BY SWEDEN

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

Volvo Cars

The Get Away Car

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

H&M

SHE’S A LADY

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

YouTube Music

Afsa's Theme

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

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