The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Holding Company Rankings

 


MDC Partners

Client

Title

Category

Award

Points

Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Cinema Advertising Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single Points: 15.0
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product Points: 10.0
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign Points: 10.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single Points: 10.0
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional Points: 10.0
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System Points: 5.0
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces Points: 5.0
A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion Points: 5.0
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series Points: 5.0
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming Points: 5.0
The Toycracker: A Mini-Musical Spectacular Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single Points: 5.0
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single Points: 5.0
Commercializer Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles Client: letgo Category: User-Generated Content Points: 5.0
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding Points: 5.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding Points: 5.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single Points: 5.0
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single Points: 5.0
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online Films & Video / Long Form - Single Points: 5.0
Marriage Market Takeover Agency: Forsman & Bodenfors / Gothenburg + SK-II Client: SK-II Category: Online Films & Video / Long Form - Single Points: 5.0
Eyes on Gigi Agency: KBS / New York + Serviceplan / Munich Client: BMW Category: Mobile Advertising Points: 5.0
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet" Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign Points: 5.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign Points: 5.0
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Editing / Editing - Single Points: 5.0
MADE BY SWEDEN Agency: FORSMAN & BODENFORS / GOTHENBURG Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single Points: 5.0
The Get Away Car Agency: Forsman & Bodenfors / Gothenburg + VolvoCars Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single Points: 5.0
SHE’S A LADY Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0
Afsa's Theme Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0

Google

Year In Search 2016

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

2017 Cross-Platform Gold Pencil

25.0

Google

Year In Search 2016

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

2017 Cross-Platform Silver Pencil

15.0

Google

Year In Search 2016

Cinema Advertising

2017 Film Silver Pencil

15.0

Google

Year In Search 2016

Online Films & Video / Short Form - Single

2017 Film Silver Pencil

15.0

hmbldt

hmbldt

Physical Product

2017 Intellectual Property Bronze Pencil

10.0

Kohl's

Oscars

Television / Long Form - Campaign

2017 Film Bronze Pencil

10.0

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

2017 Film Bronze Pencil

10.0

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

2017 Direct Marketing Bronze Pencil

10.0

hmbldt

hmbldt

Branding / Identity System

2017 Design Merit Award

5.0

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Göteborgstryckeriet

A very good year – A very bad year

Self-Promotion

2017 Design Merit Award

5.0

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

2017 Design Merit Award

5.0

NBA2K

2K Boost

Innovation in Interactive / Gaming

2017 Interactive Merit Award

5.0

Target

The Toycracker: A Mini-Musical Spectacular

Broadcast / Long Form - Single

2017 Branded Entertainment Merit Award

5.0

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

letgo

Commercializer

User-Generated Content

2017 Branded Entertainment Merit Award

5.0

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Google

Year In Search 2016

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Seventh Generation

#Comeclean - Vajingle

Television / Long Form - Single

2017 Film Merit Award

5.0

YouTube Music

YouTube Music Launch

Cinema Advertising

2017 Film Merit Award

5.0

Activision

Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride

Online Films & Video / Short Form - Single

2017 Film Merit Award

5.0

Johnnie Walker

Ode To Lesvos

Online Films & Video / Long Form - Single

2017 Film Merit Award

5.0

SK-II

Marriage Market Takeover

Online Films & Video / Long Form - Single

2017 Film Merit Award

5.0

BMW

Eyes on Gigi

Mobile Advertising

2017 Mobile Merit Award

5.0

Netflix

Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Campaign

2017 Public Relations Merit Award

5.0

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

VOLVO CARS

MADE BY SWEDEN

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

Volvo Cars

The Get Away Car

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

H&M

SHE’S A LADY

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

YouTube Music

Afsa's Theme

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

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