The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Silver Pencil
- All
- Best of Discipline Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee
Category: Innovation & Transformation / Innovation in Design
Points: 21.00
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Editing / Single
Points: 21.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Casting
Points: 21.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated Campaign
Points: 21.00
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon
Category: Events / Stunts / Competitions / Virtual
Points: 21.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Visual Craft / Animation
Points: 21.00
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: NFTs & the Metaverse / NFTs
Points: 21.00