The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Direct Marketing
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
Merit
- All
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Physical Items
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Out of Home / Billboards & Transit
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Experiential / Brand Installations
Points: 2.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
L05T
Agency: DDB Group New Zealand / Auckland
Client: Lotto NZ
Category: Integrated Campaign
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Direct Marketing
Points: 2.0