The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Project Free Period
Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Sustainable Development Goals
Points: 2.0
Check it before it's removed
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Germany Category: Sustainable Development Goals
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Print
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Typography
Points: 2.0
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Total Mess
Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Magazine / Campaign
Points: 2.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single
Points: 2.0
Hashtags Don't Heal
Agency: DDB Mudra Group / Mumbai Client: Khalsa Aid Category: Newspaper / Campaign
Points: 2.0
Face the hidden facts
Agency: NORD DDB / Stockholm Client: Tradera Category: Creative Use of Data / Targeting
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Public Relations
Points: 2.0
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland Client: New Zealand AIDS Foundation Category: Public Relations
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Film / Health & Wellness
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Direct Marketing
Points: 2.0
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris Client: Ubisoft Category: Craft - Sound Design / Single
Points: 2.0
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney Client: Virgin Australia Category: Craft - Visual Effects / Single
Points: 2.0
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London Client: Volkswagen UK Category: Craft - Writing / Campaign
Points: 2.0
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Direction / Single
Points: 2.0
Followers
Agency: DDB / Chicago Client: Miller Lite Category: Craft - Direction / Single
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Experiential
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Online / Branded Podcast
Points: 2.0
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: Volkswagen New Zealand Category: Broadcast / Campaign
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Out of Home
Points: 2.0
Billboard Hotels
Agency: NORD DDB / Stockholm Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential & Installations / Brand Installations
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
Points: 2.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
Skittles Witch
Agency: DDB / Chicago Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
Points: 2.0
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Direct Marketing
Points: 2.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Khalsa Aid
Title:
Hashtags Don't Heal
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
