The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Pre-Roll - Single
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Craft / Use of Technology
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Events / Stunts / Competitions
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Radio & Audio
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Online / Branded Podcast
Points: 2.0
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand
Category: Broadcast / Campaign
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Craft / Use of Technology
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online-only Video / Single
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Experiential
Points: 2.0
Pay Per Beer
Agency: Africa / Sao Paulo
Client: AB Inbev (Brahma)
Category: Websites / E-Commerce
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Integrated Branding Campaign
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Integrated Branding Campaign
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge
Category: Public Relations
Points: 2.0
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation
Category: Public Relations
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Out of Home / Health & Wellness
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation
Category: Out of Home / Health & Wellness
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge
Category: Film / Health & Wellness
Points: 2.0
Hashtags Don't Heal
Agency: DDB Mudra Group / Mumbai
Client: Khalsa Aid
Category: Newspaper / Campaign
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd.
Category: Sustainable Development Goals
Points: 2.0
Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany
Category: Sustainable Development Goals
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Print
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Print
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Typography
Points: 2.0
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen
Category: Craft / Writing
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Total Mess
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen
Category: Magazine / Campaign
Points: 2.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Magazine / Single
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Direct Marketing
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Out of Home
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Out of Home
Points: 2.0
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden
Category: Experiential & Installations / Brand Installations
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Experiential & Installations / Brand Installations
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Billboards & Transit / Campaign
Points: 2.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite
Category: P.O.P. & In-Store / Campaign
Points: 2.0
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera
Category: Creative Use of Data / Targeting
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Games / Digital & Physical
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Television & VOD / Long Form - Campaign
Points: 2.0
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché
Category: Television & VOD / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Television & VOD / Long Form - Single
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Branded Entertainment
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Branded Entertainment
Points: 2.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Live Events
Points: 2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Khalsa Aid
Title:
Hashtags Don't Heal
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
