The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Pay Per Beer
Agency: Africa / Sao Paulo
Client: AB Inbev (Brahma)
Category: Websites / E-Commerce
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Pre-Roll - Single
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online-only Video / Single
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Craft / Use of Technology
Points: 2.0
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0