The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Social Post / Single
Points: 45.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Innovation / Use of Media in Social Media
Points: 45.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Stunts & Activations
Points: 21.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Social Post / Single Platform Series
Points: 9.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Stunts & Activations
Points: 9.00
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveStudios / London + International Paralympic Committee / Bonn + Blinkink / London
Client: The International Paralympic Committee
Category: Influencer Marketing / Single Channel
Points: 3.00
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client: The International Paralympic Committee
Category: Social Media for Good
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Social Media for Good
Points: 3.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Burger King
Title:
The Whopper Island
Category:
Stunts & Activations
Award:
2025 Social Media Silver Pencil
Points:
21.00
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Influencer Marketing / Single Channel
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00