The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 45.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Innovation / Use of Media in Public Relations
Points: 45.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Physical Products & Apparel
Points: 45.00
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Social Post / Single
Points: 45.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Innovation / Use of Media in Social Media
Points: 45.00
If you're into it, it's in the V&A
Agency: adam&eveDDB / London + Victoria & Albert Museum
Client: Victoria & Albert Museum
Category: Physical Items
Points: 21.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Online Community Platform
Points: 21.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 21.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Physical Products & Apparel
Points: 21.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 21.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Stunts & Activations
Points: 21.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Stunts & Activations
Points: 9.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Social Post / Single Platform Series
Points: 9.00
Waylon
Agency: adam&eveDDB / London + IAMS
Client: IAMS
Category: Events & Experiential
Points: 9.00
Prize On The Bone
Agency: DM9 / Sao Paulo
Client: KFC
Category: Physical Products & Apparel
Points: 9.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / Brand Installations
Points: 9.00
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / P.O.P. & In-Store
Points: 9.00
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani
Category: Print & Promotional for Good
Points: 9.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Craft / Data-Driven Personalization
Points: 9.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: P.O.P. & In-Store / Series
Points: 9.00
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú
Category: Events / Hybrid
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Responsive Environments
Points: 3.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor
Category: Film & Video for Good
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Use of Gaming as a Tool
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Innovation / New Ideas in Gaming
Points: 3.00
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV
Category: Experiential / Immersive / Events
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Spatial Design / Experiential & Immersive
Points: 3.00
UninterruptAd
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Audio
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Multicultural Impact
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Use of Technology
Points: 3.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Data-Driven Personalization
Points: 3.00
Rainbow Washing Detector
Agency: DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client: Capaxia
Category: Data for Good
Points: 3.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Data Visualization / Static or Dynamic
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Events / In-Person
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: B2B Communications
Points: 3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Public Relations
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Victoria & Albert Museum
Title:
If you're into it, it's in the V&A
Category:
Physical Items
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Burger King
Title:
The Whopper Island
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
Burger King
Title:
The Whopper Island
Category:
Stunts & Activations
Award:
2025 Social Media Silver Pencil
Points:
21.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
IAMS
Title:
Waylon
Category:
Events & Experiential
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Prize On The Bone
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / Brand Installations
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / P.O.P. & In-Store
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Craft / Data-Driven Personalization
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
The Whopper Island
Category:
Commerce
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
iFood
Title:
Audience Delivery
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Itaú
Title:
TouchBoards Discount
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
IAMS
Title:
Waylon
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Telenor
Title:
Missed Calls
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Telenor
Title:
Missed Calls
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential / Immersive / Events
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
Budweiser
Title:
UninterruptAd
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Heinz
Title:
Reviews
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Use of Technology
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data-Driven Personalization
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Capaxia
Title:
Rainbow Washing Detector
Category:
Data for Good
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events / In-Person
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
B2B Communications
Award:
2025 Design Merit Award
Points:
3.00
