The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Dentsu

Client

Title

Category

Award

Points

Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio Points: 75.0
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound Points: 75.0
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft Points: 25.0
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction Points: 25.0
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology Points: 25.0
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Experiential Radio & Audio Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series Points: 15.0
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product Points: 15.0
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility Points: 15.0
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction Points: 15.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography Points: 15.0
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology Points: 15.0
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness Points: 15.0
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio Points: 10.0
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single Points: 10.0
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Data-Driven Personalization Points: 10.0
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Experiential Radio & Audio Points: 10.0
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers Points: 2.0
LINK THE WORLD, LIKE A WORD. Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Typography / Static Points: 2.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series Points: 2.0
The Flowers in Masterpieces Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series Points: 2.0
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Promotional / Collateral Items Points: 2.0
HEARTLAND 365 Agency: DENTSU INC. / Tokyo Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items Points: 2.0
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Collateral Items Points: 2.0
The Mailable Billboard Agency: DentsuBos / Toronto Client: New Standard Beer Category: Promotional / Collateral Items Points: 2.0
Stradivarius: Timeless Journey Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces Points: 2.0
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction Points: 2.0
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set Agency: DENTSU INC. / Tokyo + plug / Tokyo Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction Points: 2.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction Points: 2.0
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction Points: 2.0
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft Points: 2.0
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft Points: 2.0
MUSIC LESSONS USING SOUNDLESS BEATS Agency: DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo Client: DENTSU INC. Category: Experimental / Internal Projects / R&D Points: 2.0
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Mobile Points: 2.0
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Publishing / Newspaper - Campaign Points: 2.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Collateral / Posters - Campaign Points: 2.0
STILL UNKNOWN Agency: DENTSU INC. / Tokyo Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign Points: 2.0
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home Points: 2.0
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration Points: 2.0
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Livestream Points: 2.0
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations Points: 2.0
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Social Media Points: 2.0
Black Spots Campaign Agency: X-Line Co., Ltd. (dentsu group) / Taipei Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential Points: 2.0
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices Points: 2.0
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products Points: 2.0
#PowerlessQueen Agency: WATConsult / Mumbai Client: Project Nanhi Kali Category: Gaming / Branded Games Points: 2.0
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Craft / Sound Design Points: 2.0

The ALS Association

Project Revoice

Innovation in Radio & Audio

2019 Radio & Audio Gold Pencil

75.0

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

2019 Digital Craft Gold Pencil

75.0

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

2019 Design Gold Pencil

25.0

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

2019 Design Gold Pencil

25.0

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Printing & Paper Craft

2019 Design Gold Pencil

25.0

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

2019 Mobile Gold Pencil

25.0

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

2019 Print & Outdoor Gold Pencil

25.0

The ALS Association

Project Revoice

Digital / Use of Technology

2019 Health, Wellness & Pharma Gold Pencil

25.0

The ALS Association

Project Revoice

Experiential Radio & Audio

2019 Radio & Audio Gold Pencil

25.0

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

2019 Design Silver Pencil

15.0

Clin Kids

Stories to Inhale

Physical Product

2019 Intellectual Property Silver Pencil

15.0

HOK-Elanto

Block Wish

Utility

2019 Mobile Silver Pencil

15.0

Dulux Paints

Painted by Paint

Craft / Art Direction

2019 Print & Outdoor Silver Pencil

15.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography

2019 Print & Outdoor Silver Pencil

15.0

The ALS Association

Project Revoice

Craft / Use of Digital Technology

2019 Direct Marketing Silver Pencil

15.0

The ALS Association

Project Revoice

Innovation in Health & Wellness

2019 Health, Wellness & Pharma Silver Pencil

15.0

HBO

Westworld: The Maze

Audio

2019 Branded Entertainment Bronze Pencil

10.0

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Bronze Pencil

10.0

The ALS Association

Project Revoice

Craft / Data-Driven Personalization

2019 Direct Marketing Bronze Pencil

10.0

HBO

Westworld: The Maze

Experiential Radio & Audio

2019 Radio & Audio Bronze Pencil

10.0

KOBE SHIMBUN

SINCE 1995

Editorial / Magazines & Newspapers

2019 Design Merit Award

2.0

TOYOTA L&F

LINK THE WORLD, LIKE A WORD.

Typography / Static

2019 Design Merit Award

2.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Posters - Series

2019 Design Merit Award

2.0

Shiga Art School

The Flowers in Masterpieces

Promotional / Posters - Series

2019 Design Merit Award

2.0

KOBE SHIMBUN

SINCE 1995

Promotional / Collateral Items

2019 Design Merit Award

2.0

Kirin Brewery Company, Limited

HEARTLAND 365

Promotional / Collateral Items

2019 Design Merit Award

2.0

good mornings Co., Ltd

Only for aesthetic eyes

Promotional / Collateral Items

2019 Design Merit Award

2.0

New Standard Beer

The Mailable Billboard

Promotional / Collateral Items

2019 Design Merit Award

2.0

TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd

Stradivarius: Timeless Journey

Experiential / Environmental / Indoor Spaces

2019 Design Merit Award

2.0

KOBE SHIMBUN

SINCE 1995

Craft / Art Direction

2019 Design Merit Award

2.0

NIPPON COLUMBIA CO.,LTD.

1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set

Craft / Art Direction

2019 Design Merit Award

2.0

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Art Direction

2019 Design Merit Award

2.0

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

2019 Design Merit Award

2.0

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

2019 Design Merit Award

2.0

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

2019 Design Merit Award

2.0

DENTSU INC.

MUSIC LESSONS USING SOUNDLESS BEATS

Experimental / Internal Projects / R&D

2019 Intellectual Property Merit Award

2.0

HOK-Elanto

Block Wish

Innovation in Mobile

2019 Mobile Merit Award

2.0

Dulux Paints

Paint flow

Publishing / Newspaper - Campaign

2019 Print & Outdoor Merit Award

2.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Collateral / Posters - Campaign

2019 Print & Outdoor Merit Award

2.0

Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation

STILL UNKNOWN

Promotional / Collateral / Posters - Campaign

2019 Print & Outdoor Merit Award

2.0

Dulux Paints

Painted by Paint

Extended Campaign - Posters & Out of Home

2019 Print & Outdoor Merit Award

2.0

Dulux Paints

Painted by Paint

Craft / Illustration

2019 Print & Outdoor Merit Award

2.0

Yum! Restaurant

Bitcoin Bucket

Livestream

2019 Social Media Merit Award

2.0

Yum! Restaurant

Bitcoin Bucket

Social Engagement / Stunts & Activations

2019 Social Media Merit Award

2.0

HOK-Elanto

Block Wish

Innovation in Social Media

2019 Social Media Merit Award

2.0

Taiwan Star Telecom Co., Ltd.

Black Spots Campaign

Events & Experiential

2019 Public Relations Merit Award

2.0

HBO

Westworld: The Maze

Digital & Online / Use of Smart Devices

2019 Direct Marketing Merit Award

2.0

Clin Kids

Stories to Inhale

Products

2019 Health, Wellness & Pharma Merit Award

2.0

Project Nanhi Kali

#PowerlessQueen

Gaming / Branded Games

2019 Interactive & Online Merit Award

2.0

HBO

Westworld: The Maze

Craft / Sound Design

2019 Radio & Audio Merit Award

2.0

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