The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Havas Creative Group
Client
Title
Category
Award
Points
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Craft / Art Direction
Points: 3.00
Royal Hogs Calling Contest
Agency: Uncommon Creative Studio / Stockholm + Red Pipe Studios / STOCKHOLM + Colony Agency Production / STOCKHOLM + Psyop / New York
Client: Clash Royale
Category: Game Marketing
Points: 3.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Cinema Advertising
Points: 3.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.00
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen
Category: Commerce
Points: 3.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
From a Crocodile to the GOAT
Agency: BETC / Paris + Prose on Pixels (POP) + GUM / Paris
Client: Lacoste
Category: Social Media / Social Post - Single or Series
Points: 3.00
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander
Category: Out of Home / Billboards & Transit
Points: 3.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Innovation / New Ideas in Campaign Design
Points: 3.00
Barboltian
Agency: Uncommon Creative Studio / Stockholm + Colony Agency Production / STOCKHOLM
Client: Clash Royale
Category: Craft / Music
Points: 3.00
Button
Agency: Uncommon Creative Studio / London
Client: Instagram
Category: Craft / Art Direction
Points: 3.00
The Ink Of Democracy
Agency: Havas Creative India / Mumbai + The Times of India / Mumbai
Client: TOI
Category: Creative Effectiveness / Publications & Media / Books / News
Points: 3.00
Ink Of Democracy
Agency: Havas Creative India / Mumbai + The Times of India / Mumbai
Client: The Times of India
Category: Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Cultural Driver for Good
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Cultural Driver for Good
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Popular Culture Impact
Points: 3.00
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX
Category: Innovation / Execution in Branded Entertainment
Points: 3.00
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen
Category: Sustainability in Out of Home
Points: 3.00
Firecatchers
Agency: Havas Play
Client: Sapeurs Pompiers de France
Category: Community Engagement
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Brand Partnerships
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Print & Promotional for Good
Points: 3.00
The Missing Issue
Agency: Havas / New York + the harris project + Us Weekly
Client: Us Weekly x the harris project
Category: Magazine / Single
Points: 3.00
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste
Category: Brand Partnerships / Multi-Brand
Points: 3.00
The Pull
Agency: Havas Germany / Havas Social
Client: Lidl Stiftung & Co. KG/ Parkside
Category: Reputation Management
Points: 3.00
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen
Category: Innovation / Use of Media in Out of Home
Points: 3.00
Bumpboards
Agency: BETC / Paris + Francine Framboise / Paris + Phantom Punch / Paris
Client: Citroen
Category: Out of Home for Good
Points: 3.00
The Password Heist
Agency: BETC/BETC Fullsix
Client: Leroy Merlin
Category: Craft / Use of Humor
Points: 3.00
The Secret Ingredient
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Brand Installations
Points: 3.00
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander
Category: Billboards & Transit / Series
Points: 3.00
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways
Category: Posters / Series
Points: 3.00
Drop In
Agency: Riff Raff Films / London + Uncommon Creative Studio / New York
Client: EA Skate
Category: Production Design
Points: 3.00
70 years of lightness
Agency: Maison BETC / Paris + MATHEMATIC STUDIO / Paris + Royal Post / Paris + Partizan / Paris
Client: Alpine
Category: Animation / Single
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary
Category: Out of Home
Points: 3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Art Direction
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Clash Royale
Title:
Royal Hogs Calling Contest
Category:
Game Marketing
Award:
2026 Gaming Merit Award
Points:
3.00
Client:
BRITBOX
Title:
See It Differently
Category:
Cinema Advertising
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
BRITBOX
Title:
See It Differently
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Haraku Ramen
Title:
One Noodle
Category:
Commerce
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Lacoste
Title:
From a Crocodile to the GOAT
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
British Airways
Title:
Reflections
Category:
Innovation / New Ideas in Campaign Design
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Clash Royale
Title:
Barboltian
Category:
Craft / Music
Award:
2026 Gaming Merit Award
Points:
3.00
Client:
Instagram
Title:
Button
Category:
Craft / Art Direction
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
TOI
Title:
The Ink Of Democracy
Category:
Creative Effectiveness / Publications & Media / Books / News
Award:
2026 Creative Effectiveness Merit Award
Points:
3.00
Client:
The Times of India
Title:
Ink Of Democracy
Category:
Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Award:
2026 Creative Effectiveness Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
BRITBOX
Title:
See It Differently
Category:
Innovation / Execution in Branded Entertainment
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Citroen
Title:
Bumpboards
Category:
Sustainability in Out of Home
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Engagement
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Brand Partnerships
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Us Weekly x the harris project
Title:
The Missing Issue
Category:
Magazine / Single
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
La Poste
Title:
Delivered by Tetris
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Lidl Stiftung & Co. KG/ Parkside
Title:
The Pull
Category:
Reputation Management
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Citroen
Title:
Bumpboards
Category:
Innovation / Use of Media in Out of Home
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Citroen
Title:
Bumpboards
Category:
Out of Home for Good
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Leroy Merlin
Title:
The Password Heist
Category:
Craft / Use of Humor
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Secret Ingredient
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
British Airways
Title:
Reflections
Category:
Posters / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
EA Skate
Title:
Drop In
Category:
Production Design
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Alpine
Title:
70 years of lightness
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00