The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
JWT
Client
Title
Category
Award
Points
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Under $80K Budget - Single
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Online Films & Video / User Generated Content
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Innovation in Video / Single
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Craft / Direction
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Branded Social Campaign
Points: 15.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN
Category: Social Media / Branded Social Post
Points: 15.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Websites / Social Networks / Community
Points: 15.0
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell
Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford
Category: Direct Marketing / Flat Mailing
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN
Category: Online Films & Video / Short Form - Single
Points: 10.0
Lost
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena
Category: Radio / Public Service - Campaign
Points: 10.0
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children
Category: Public Service - Video / Television - Campaign
Points: 5.0
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell
Category: Experiences / Outdoor Spaces
Points: 5.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY
Category: Innovation in Video / Single
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Online Films & Video / Short Form - Single
Points: 5.0
Tsunami
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena
Category: Radio / Public Service - Single
Points: 5.0
War
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena
Category: Radio / Public Service - Single
Points: 5.0
Raise The Pride
Agency: JWT Canada / Toronto
Client: Toronto PFLAG
Category: Architecture / Built
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Use of a Social Network
Points: 5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Cruz Roja Chilena
Title:
Lost
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Cruz Roja Chilena
Title:
Tsunami
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Cruz Roja Chilena
Title:
War
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Award:
2015 Responsive Environments Merit Award
Points:
5.0