The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Network Rankings

 


McCann Worldgroup

Client

Title

Category

Award

Points

Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Points: 75.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items Points: 25.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response Points: 25.0
Fearless Girl Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness Points: 25.0
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Digital Product Points: 15.0
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing Points: 15.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
Fresh Prints Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign Points: 15.0
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music Points: 15.0
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations Points: 15.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization Points: 15.0
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce Points: 10.0
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events Points: 10.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events Points: 10.0
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing Points: 10.0
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign Points: 10.0
Fresh Prints - Berries Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization Points: 10.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations Points: 10.0
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals Points: 10.0
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness Points: 10.0
Universal Love Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding Points: 2.0
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Promotional / Booklets & Brochures Points: 2.0
Toxic Toby Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic Points: 2.0
GO!! NEW. Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo Client: Mondelez Japan Category: Moving Image / Single Points: 2.0
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction Points: 2.0
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration Points: 2.0
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Music Videos Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events Points: 2.0
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events Points: 2.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment Points: 2.0
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Branded Entertainment Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items Points: 2.0
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Physical Items Points: 2.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

75.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Physical Items

2019 Direct Marketing Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Custom Content

2019 Radio & Audio Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

2019 Digital Craft Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Events & Experiential

2019 Public Relations Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Community Building

2019 Public Relations Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Current Event Response

2019 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

The Association of Journalists for the Environment

Bordeaux 2050

Innovation in Branded Entertainment

2019 Branded Entertainment Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Digital Product

2019 Intellectual Property Silver Pencil

15.0

Refuge - Lisa King

Reversible Poetry

Craft / Writing

2019 Mobile Silver Pencil

15.0

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

Aldi

Fresh Prints

Innovation in Print & Outdoor

2019 Print & Outdoor Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

2019 Social Media Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

2019 Public Relations Silver Pencil

15.0

March for Our Lives

The Most Vicious Cycle

Craft - Use of Music / Original Music

2019 Moving Image Craft Silver Pencil

15.0

March for Our Lives

The Most Vicious Cycle

Public Relations

2019 Health, Wellness & Pharma Silver Pencil

15.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

2019 Creative Use of Data Silver Pencil

15.0

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

2019 Interactive & Online Bronze Pencil

10.0

Ikea

Museum of Romanticism

Experiential / Live Events

2019 Branded Entertainment Bronze Pencil

10.0

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Branded Entertainment Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Direct Marketing Bronze Pencil

10.0

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Bronze Pencil

10.0

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

2019 Direct Marketing Bronze Pencil

10.0

Aldi

Fresh Prints - Berries

Publishing / Newspaper - Single

2019 Print & Outdoor Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Events & Competitions

2019 Experiential & Immersive Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

2019 Experiential & Immersive Bronze Pencil

10.0

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

2019 Social Media Bronze Pencil

10.0

National Geographic

Planet or Plastic

Craft / Use of Visuals

2019 Social Media Bronze Pencil

10.0

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

2019 Health, Wellness & Pharma Bronze Pencil

10.0

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

2019 Integrated Merit Award

2.0

The Fillmore

Fillmore Book

Promotional / Booklets & Brochures

2019 Design Merit Award

2.0

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Data Visualization / Static or Dynamic

2019 Design Merit Award

2.0

Mondelez Japan

GO!! NEW.

Moving Image / Single

2019 Design Merit Award

2.0

March for Our Lives

The Most Vicious Cycle

Craft / Art Direction

2019 Design Merit Award

2.0

The Fillmore

Fillmore Book

Craft / Illustration

2019 Design Merit Award

2.0

March for Our Lives

The Most Vicious Cycle

Music Videos

2019 Branded Entertainment Merit Award

2.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Branded Entertainment Merit Award

2.0

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

2019 Branded Entertainment Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

2019 Branded Entertainment Merit Award

2.0

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

2019 Branded Entertainment Merit Award

2.0

American Express

American Express Jersey Assurance

Innovation in Branded Entertainment

2019 Branded Entertainment Merit Award

2.0

MGM Resorts International

Universal Love Songs

Physical Items

2019 Direct Marketing Merit Award

2.0

The Association of Journalists for the Environment

Bordeaux 2050

Physical Items

2019 Direct Marketing Merit Award

2.0

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