The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Campaign
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Campaign
Points: 2.0
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York Client: Mucinex Category: Public Relations
Points: 2.0
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Points: 2.0
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York Client: Cigna Category: Digital / Social Media
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
Points: 2.0
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai Client: Babyshop Category: Influencer Marketing / Multi-Channel
Points: 2.0
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco Client: Xbox Category: Influencer Marketing / Multi-Channel
Points: 2.0
Famous Fingers
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft - Writing / Single
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Brand Voice
Points: 2.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Brand Voice
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Points: 2.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Community Building
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Events & Experiential
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Events & Experiential
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Craft / Writing - Single
Points: 2.0
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Craft / Writing - Single
Points: 2.0
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign
Points: 2.0
First Responders
Agency: McCann / New York + Verizon / New York Client: Verizon Category: Broadcast / Campaign
Points: 2.0
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Single
Points: 2.0
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Broadcast / Single
Points: 2.0
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Broadcast / Single
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Innovation in Print & Outdoor
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Points: 2.0
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Direct Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Xbox
Title:
State of Decay 2: Apocalypse Diaries
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
Famous Fingers
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Moe
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
