The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Film / Health & Wellness
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client: Microsoft
Category: Creative Effectiveness
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King
Category: Integrated Campaign
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck
Category: Integrated Campaign
Points: 2.0
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex
Category: Public Relations
Points: 2.0
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento
Category: Print / Health & Wellness
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Digital / Use of Technology
Points: 2.0
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna
Category: Digital / Social Media
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Branded Content
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Innovation in Direct Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Integrated Campaign
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Digital & Online / Websites & Mobile
Points: 2.0
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked
Category: Craft / Writing - Single
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization
Category: Creative Use of Data / Data Visualization
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Creative Use of Data / Targeting
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Innovation in Experiential
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King
Category: Craft / Writing - Single
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Experiential / Live Events
Points: 2.0
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall
Category: Broadcast / Campaign
Points: 2.0
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon
Category: Broadcast / Campaign
Points: 2.0
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall
Category: Broadcast / Single
Points: 2.0
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked
Category: Broadcast / Single
Points: 2.0
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked
Category: Broadcast / Single
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Integrated Campaign
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington
Client: U.S. Army
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Innovation in Branded Entertainment
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Media Relations
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Craft / Use of Visuals
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Innovation in Print & Outdoor
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Craft / Use of Digital Technology
Points: 2.0
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi
Category: Publishing / Newspaper - Single
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Use of Technology
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives
Category: Online Films & Video / Long Form - Single
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Innovation in Branded Entertainment
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Events & Experiential
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Experiential / Brand Installations
Points: 2.0
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola
Category: Experiential / Live Events
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Experiential / Live Events
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Music Videos
Points: 2.0
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore
Category: Craft / Illustration
Points: 2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Fully Booked
Title:
LIVES - Moe
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
