The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


McCann Worldgroup

Client

Title

Category

Award

Points

The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media Points: 90.00
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Targeted Video / Online Points: 45.00
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Cultural Driver Points: 45.00
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown Points: 45.00
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign Points: 45.00
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign Points: 45.00
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships Points: 45.00
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series Points: 45.00
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Direct Marketing Points: 21.00
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships Points: 9.00
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships Points: 9.00
Hellblade 2 Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Sound Design Points: 9.00
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response Points: 9.00
The Sacrifice Agency: McCann / Santiago + Acción Films / Santiago Client: Greenpeace Category: Events & Experiential Points: 3.00
Billion Dollar Collection Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital Design Points: 3.00
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Out of Home / Brand Installations Points: 3.00
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Current Event Response Points: 3.00
Walter in the Winter Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single Points: 3.00
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Television & VOD / Long Form - Single Points: 3.00
Summer Stimmy Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York Client: AB InBev / Bud Light Category: Craft / Writing Points: 3.00
Holy night shift Agency: McCann / Düsseldorf Client: ALDI Category: Casting Points: 3.00
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Television & VOD / Long Form - Series Points: 3.00
Walter the Cat Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Online Films & Video / Long Form - Single Points: 3.00
Marvin Gaye 50th Anniversary Agency: Commonwealth//McCann / Detroit Client: Motown Museum Category: Newspaper / Series Points: 3.00
Sound It Out Agency: McCann / New York Client: Ad Council Category: Artist / Brand Collaboration Points: 3.00
Bound By Ink Agency: McCann / London + Blinkink / London + Craft / London Client: Microsoft / Xbox Category: User-Generated Content Points: 3.00
Billion Dollar Collection Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital & Online / Websites & Mobile Points: 3.00
Fly Over Cyber Monday Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago Client: Latam Airlines Category: Targeting Points: 3.00
#TrendTheSyrianWar Agency: MRM Germany / Frankfurt Client: Action Alliance for Disaster Relief Category: Targeting Points: 3.00
The Shocking Percentage Agency: MRM / London + The National / Dubai Client: The National Category: Storytelling Points: 3.00
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing Points: 3.00
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Experiential & Installations / Brand Installations Points: 3.00
Sound It Out Agency: McCann / New York Client: Ad Council Category: Craft / Use of Music Points: 3.00
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships Points: 3.00
Identity for Health Network of Norway Agency: Scandinavian Design Group / Oslo Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System Points: 3.00
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Public Relations Points: 3.00
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Craft / Writing Points: 3.00
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness Points: 3.00
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic Points: 3.00
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Packaging / Specialty Points: 3.00
Sound It Out Agency: McCann / New York Client: Ad Council Category: Audio Points: 3.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Best of Social Media

2022 Social Media Best of Discipline Pencil

90.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Targeted Video / Online

2022 Direct Marketing Gold Pencil

45.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Cultural Driver

2022 Cultural Driver Gold Pencil

45.00

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Lockdown

2022 Gaming Gold Pencil

45.00

Evofem/Phexxi

House Rules

Integrated Campaign

2022 Health & Wellness Gold Pencil

45.00

Evofem/Phexxi

House Rules

Integrated Campaign

2022 Pharma Gold Pencil

45.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

2022 Public Relations Gold Pencil

45.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Social Post / Series

2022 Social Media Gold Pencil

45.00

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Direct Marketing

2022 Health & Wellness Silver Pencil

21.00

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

2022 Integrated Bronze Pencil

9.00

Chevrolet

Sopranos

Brand Partnerships

2022 Film Bronze Pencil

9.00

Microsoft / Xbox

Hellblade 2

Sound Design

2022 Music & Sound Craft Bronze Pencil

9.00

AB InBev / Bud Light

The Heinicke Deal

Social Post / Real-time Response

2022 Social Media Bronze Pencil

9.00

Greenpeace

The Sacrifice

Events & Experiential

2022 Public Relations Merit Award

3.00

H&M Foundation

Billion Dollar Collection

Digital Design

2022 Design Merit Award

3.00

General Motors / Chevrolet

Signs From Beyond

Out of Home / Brand Installations

2022 Design Merit Award

3.00

AB InBev / Bud Light

The Heinicke Deal

Current Event Response

2022 Public Relations Merit Award

3.00

Chevrolet

Walter in the Winter

Television & VOD / Long Form - Single

2022 Film Merit Award

3.00

General Motors / Chevrolet

Lost Roads

Television & VOD / Long Form - Single

2022 Film Merit Award

3.00

AB InBev / Bud Light

Summer Stimmy

Craft / Writing

2022 Integrated Merit Award

3.00

ALDI

Holy night shift

Casting

2022 Moving Image Craft Merit Award

3.00

Chevrolet

Walter the Cat Series

Television & VOD / Long Form - Series

2022 Film Merit Award

3.00

Chevrolet

Walter the Cat

Online Films & Video / Long Form - Single

2022 Film Merit Award

3.00

Motown Museum

Marvin Gaye 50th Anniversary

Newspaper / Series

2022 Print Merit Award

3.00

Ad Council

Sound It Out

Artist / Brand Collaboration

2022 Music & Sound Craft Merit Award

3.00

Microsoft / Xbox

Bound By Ink

User-Generated Content

2022 Film Merit Award

3.00

H&M Foundation

Billion Dollar Collection

Digital & Online / Websites & Mobile

2022 Direct Marketing Merit Award

3.00

Latam Airlines

Fly Over Cyber Monday

Targeting

2022 Creative Use of Data Merit Award

3.00

Action Alliance for Disaster Relief

#TrendTheSyrianWar

Targeting

2022 Creative Use of Data Merit Award

3.00

The National

The Shocking Percentage

Storytelling

2022 Creative Use of Data Merit Award

3.00

General Motors / Chevrolet

Signs From Beyond

Non-traditional & Guerrilla Marketing

2022 Direct Marketing Merit Award

3.00

General Motors / Chevrolet

Signs From Beyond

Experiential & Installations / Brand Installations

2022 Out of Home Merit Award

3.00

Ad Council

Sound It Out

Craft / Use of Music

2022 Radio & Audio Merit Award

3.00

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

2022 Direct Marketing Merit Award

3.00

Norsk helsenett (Health Network of Norway)

Identity for Health Network of Norway

Branding / Identity System

2022 Design Merit Award

3.00

Annovera

Vagina Appreciation Day

Public Relations

2022 Pharma Merit Award

3.00

Annovera

Vagina Appreciation Day

Craft / Writing

2022 Health & Wellness Merit Award

3.00

AstraZeneca

The CO2 Inhaler

Innovation & Transformation / Innovation in Health & Wellness

2022 Health & Wellness Merit Award

3.00

General Motors / Chevrolet

Lost Roads

Full Length Video / Single or Series / Episodic

2022 Branded Entertainment Merit Award

3.00

AstraZeneca

The CO2 Inhaler

Packaging / Specialty

2022 Design Merit Award

3.00

Ad Council

Sound It Out

Audio

2022 Branded Entertainment Merit Award

3.00

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