The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid
Category: Media Relations
Points: 5.0
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Category: Under 100K Budget
Points: 5.0
TRUMP
Agency: Mercado McCann / Buenos Aires
Client: TyC Sports
Category: Under 100K Budget
Points: 5.0
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All
Category: Publishing / Newspaper - Campaign
Points: 5.0
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All
Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia
Category: Social Engagement / Community Building
Points: 5.0
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel
Category: Media Relations
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client: Girls Who Code
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Toddlers Kill
Agency: McCann / New York
Client: The Brady Campaign
Category: Events & Experiential
Points: 5.0
BRAVE CUT
Agency: MCCANN / BUCHAREST
Client: FUNDATIA RENASTEREA
Category: Events & Experiential
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Community Building
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel
Category: Brand Voice
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Brand Voice
Points: 5.0
My First Women's Day
Agency: WMcCann / Rio de Janeiro
Client: L'Oréal Paris
Category: Reputation Management
Points: 5.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION
Category: Innovation in Public Relations
Points: 5.0
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro
Client: Água Mineral Crystal / Coca-Cola Brasil
Category: Ambient / Billboards & Transit - Single
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Ambient / Immersive / Installations
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Suncell Guide
Agency: MRM//McCann / Stockholm
Client: Vattenfall
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu
Category: Online / Short Form - Single
Points: 5.0
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia
Category: Packaging / Specialty
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Digital / Interface Design
Points: 5.0
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All
Category: Self-Promotion
Points: 5.0
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All
Category: Craft / Art Direction - Single or Series
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION
Category: Craft / Art Direction - Single or Series
Points: 5.0
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company
Category: Craft / Photography - Single or Series
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION
Category: Innovation in Design / Immersive Design
Points: 5.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Innovation in Design / Immersive Design
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Visual Effects / Animation
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Dynamic Data Visualization
Points: 5.0
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox
Category: Innovation in Interactive / Gaming
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Film / Cinema / Fiction
Points: 5.0
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft
Category: Online / Short Form - Single
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
The Line Up Song
Agency: FP7/CAI / Cairo
Client: Coca Cola
Category: Online / Short Form - Single
Points: 5.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association
Category: Experiential / Live Events
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Use of Technology / Integration with Social Platforms
Points: 5.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York
Client: Powerade
Category: Integrated Branding
Points: 5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
RADIO XXI
Title:
GO MONO
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
My First Women's Day
Category:
Reputation Management
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Água Mineral Crystal / Coca-Cola Brasil
Title:
The Rainwater Drinking Fountain
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Vattenfall
Title:
The Suncell Guide
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Self-Promotion
Award:
2017 Design Merit Award
Points:
5.0
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
The END ALS Association
Title:
Still Life
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
