The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Integrated Branding
Points: 25.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew
Category: Integrated Branding
Points: 10.0
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade
Category: Experiential / Augmented Reality (AR)
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Integrated Branding
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Brand Transformation
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific
Category: Craft / Art Direction - Campaign
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Craft / Sound - Campaign
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0