The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Installations
Points: 15.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Cancer Uncensored
Agency: McCann / San José
Client: Gollo
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0