The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Experiential / Augmented Reality
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Cross-Platform / Experiential
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Brand Transformation
Points: 15.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York
Client: Powerade
Category: Integrated Branding
Points: 5.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Craft / Writing - Campaign
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
RADIO XXI
Title:
GO MONO
Category:
Craft / Sound - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0