The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Merit
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Music Videos
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Experiential / Live Events
Points: 2.0
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola
Category: Experiential / Live Events
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Experiential / Brand Installations
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Innovation in Branded Entertainment
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Innovation in Branded Entertainment
Points: 2.0