The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
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One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Online / Short Form - Single
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Online / Short Form - Campaign
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Location-Specific Video
Points: 2.0
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila
Category: Music Videos
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Mobile Apps
Points: 2.0
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas
Category: Experiential / Live Events
Points: 2.0