The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Experiential & Immersive
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Gold Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 45.00
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
Category: Events / In-Person
Points: 9.00
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi
Category: Events / Virtual
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Immersive Spaces
Points: 3.00
The Brake Room
Agency: McCann New York
Client: Chick-fil-A
Category: Experiential & Immersive for Good
Points: 3.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Brand Partnerships
Points: 3.00