The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Cultural Driver
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
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One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.00
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V.
Category: Popular Culture Impact
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Multicultural Impact
Points: 21.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Multicultural Impact
Points: 9.00