The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Best of Branded Entertainment
Points: 90.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Craft / Storytelling
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Long Form Video / Single
Points: 45.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 10.50
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: User-Generated Content (UGC)
Points: 3.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Short Form Video / Single
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 1.50
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Best of Branded Entertainment
Award:
2026 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Craft / Storytelling
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
User-Generated Content (UGC)
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
1.50