The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Points: 15.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
Points: 5.0
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Points: 5.0
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single
Points: 5.0
The Line Up Song
Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Points: 5.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Experiential / Live Events
Points: 5.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0