The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Use of Technology
Points: 25.0
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR
Category: Physical Product
Points: 25.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Campaign
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Media Relations
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Public Relations
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Online Video / Online-only Video - Single
Points: 25.0
Last Germ
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Craft / Writing - Campaign
Points: 25.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Creative Use of Data / Storytelling
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Creative Use of Data / Data Visualization
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico
Category: Online Films & Video / Long Form - Single
Points: 15.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Publishing / Newspaper - Campaign
Points: 15.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Single
Points: 15.0
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Single
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Reputation Management
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Innovation in Direct Marketing
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Cultural Driver
Points: 15.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Digital / Web & Mobile
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Single
Points: 15.0
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Broadcast / Single
Points: 15.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Branding / Brand Installations
Points: 10.0
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client: Coca-Cola Brasil
Category: Integrated Digital & Physical Product
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Single
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Craft / Writing
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 10.0
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco
Category: Influencer Marketing / Single Channel
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Digital & Online / Websites & Mobile
Points: 10.0
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Broadcast / Single
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft / Storytelling
Points: 10.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Innovation in Experiential
Points: 10.0
Sex and Drugs Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Promotional / Posters - Single
Points: 2.0
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Promotional / Posters - Series
Points: 2.0
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium
Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong
Client: The Samaritans
Category: Craft / Printing & Paper Craft
Points: 2.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Innovation in Design
Points: 2.0
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas
Category: Experiential / Live Events
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore
Category: Experiential / Brand Installations
Points: 2.0
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquicias Panamena
Category: Experiential / Brand Installations
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever
Category: Experiential / Brand Installations
Points: 2.0
I am Trash
Agency: Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris
Client: Etat Libre d'Orange
Category: Physical Product
Points: 2.0
Streetguard
Agency: Ogilvy Mexico / Mexico City + VR3 / Mexico City
Client: Tracking Systems Mexico
Category: Experimental / Internal Projects / R&D
Points: 2.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
SAVOR SAVER
Category:
Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Cultural Driver
Award:
2019 Cultural Driver Silver Pencil
Points:
15.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Sex and Drugs Poster
Category:
Promotional / Posters - Single
Award:
2019 Design Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Franquicias Panamena
Title:
Blizzard Store
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Etat Libre d'Orange
Title:
I am Trash
Category:
Physical Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
Tracking Systems Mexico
Title:
Streetguard
Category:
Experimental / Internal Projects / R&D
Award:
2019 Intellectual Property Merit Award
Points:
2.0
