The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas
Category: User Experience Design / Interaction Design
Points: 25.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan
Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 20.0
Project EDSA
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Philippines
Category: Spatial Design / Outdoor Spaces
Points: 15.0
Stationery
Agency: TBWA\Istanbul / Istanbul
Client: TBWA\Istanbul
Category: Self-Promotion / Single or Series
Points: 15.0
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL
Category: Brand Identity / Brand Identity - Single
Points: 15.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan
Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 15.0
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza
Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg
Category: Self-Promotion / Single or Campaign
Points: 15.0
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted
Points: 15.0
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi
Category: Craft / Technique / Best Direction
Points: 15.0
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas
Category: Mobile Applications/Sites / E-Commerce
Points: 10.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza
Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows
Category: User Experience Design / Interaction Design
Points: 5.0
Grazed on Greatness - Viral Film
Agency: Whybin\TBWA / Sydney
Client: M.J Bale
Category: Online Films & Video / Short Form - Single
Points: 5.0
Good Energy Taxi
Agency: TBWA\Digital Arts Network / Auckland
Client: Mercury Energy
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Grazed on Greatness - Integrated
Agency: Whybin\TBWA / Sydney
Client: M.J. Bale
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Car Creation - Integrated
Agency: Whybin\TBWA / Sydney
Client: NRMA Insurance
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Heisman House
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Custom Content / Co-Promotions
Points: 5.0
Airman Challenge
Agency: GSD&M / Austin
Client: U.S. Air Force
Category: Websites / Branded Games
Points: 5.0
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo
Category: Design Does / Design for the Greater Good
Points: 5.0
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson
Category: Craft / Technique / Best Editing
Points: 5.0
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro
Category: Public Service / Television - Single
Points: 5.0
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands
Category: Out Of Home / Billboards - Single
Points: 5.0
Injection
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment
Category: Trade / Full Page or Spread - Single
Points: 5.0
Quick Fox And Lazy Dog
Agency: TBWA / Kuala Lumpur
Client: alt.TYPE (Font Company)
Category: Collateral / Posters - Single
Points: 5.0
FIXED PRICES
Agency: TBWA / Istanbul
Client: IKEA
Category: Collateral / Posters - Single
Points: 5.0
Steel ball and magnet
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment
Category: Collateral / Posters - Single
Points: 5.0
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo
Category: Self-Promotion / Single or Campaign
Points: 5.0
Independence
Agency: TBWA / Paris
Client: Amnesty International
Category: Public Service / Television - Single
Points: 5.0
Martha Graham
Agency: TBWA\Chiat\Day / New York
Client: Martha Graham
Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands
Category: Consumer Radio / Campaign
Points: 5.0
Iron Horse
Agency: TBWA\Chiat\Day / New York
Client: Jameson
Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 5.0
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Take a look at Brussels
Agency: TBWA / Paris
Client: SNCF
Category: Out Of Home / Digital / Electronic
Points: 5.0
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows
Category: Out Of Home / Digital / Electronic
Points: 5.0
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale
Category: Brand Transformation / Single
Points: 5.0
We Sent Their Brief's Back
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg
Category: Self-Promotion / Single or Series
Points: 5.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Green Pencil
Points:
20.0
Client:
Pacific Paint (Boysen) Philippines
Title:
Project EDSA
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
TBWA\Istanbul
Title:
Stationery
Category:
Self-Promotion / Single or Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
Mobile Applications/Sites / E-Commerce
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
United Arrows
Title:
Marionettebot
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
M.J Bale
Title:
Grazed on Greatness - Viral Film
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Mercury Energy
Title:
Good Energy Taxi
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Grazed on Greatness - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
NRMA Insurance
Title:
Car Creation - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
Heisman House
Category:
Custom Content / Co-Promotions
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
U.S. Air Force
Title:
Airman Challenge
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Merit Award
Points:
5.0
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jameson
Title:
Iron Horse
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
APA Publications GmbH & Co. Verlag KG
Title:
"Say What?!"
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Back Pages
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony Computer Entertainment
Title:
Injection
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
alt.TYPE (Font Company)
Title:
Quick Fox And Lazy Dog
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
FIXED PRICES
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony Computer Entertainment
Title:
Steel ball and magnet
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Martha Graham
Title:
Martha Graham
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jameson
Title:
Iron Horse
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SNCF
Title:
Take a look at Brussels
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
United Arrows
Title:
Marionettebot
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
M.J Bale
Title:
M.J BALE-GRAZED ON GREATNESS
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0