The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple
Category: User Experience Design - Web / Design Craft
Points: 25.0
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation
Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / Over 60 second - Single
Points: 15.0
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Documentaries / Television
Points: 10.0
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands
Category: Radio / Consumer - Campaign
Points: 10.0
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Typewriter
Agency: TBWA Espana / Madrid
Client: MONDO SONORO
Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands
Category: Radio Craft / Scriptwriting
Points: 5.0
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines
Category: Spatial Design / Outdoor Spaces
Points: 5.0
NOW NOTHING WILL STOP THE MUSIC
Agency: BEING / Boulogne billancourt
Client: Deezer
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds
Category: Public Service / Collateral Design
Points: 5.0
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc.
Category: Public Service / Collateral Design
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO clean city organization
Category: Spatial Design / Not-for-Profit
Points: 5.0
Giv A GIF
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Suyen Corporation
Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Intention
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Short Form - Single
Points: 5.0
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi
Category: Online Films & Video / Long Form - Single
Points: 5.0
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4
Category: Craft / Video / Direction
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO Clean City Organization
Category: Experiential / Installations
Points: 5.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands
Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil
Category: Collateral / Posters - Single
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil
Category: Collateral / Posters - Single
Points: 5.0
Double Straw
Agency: GSD&M / Austin
Client: Jarritos
Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 5.0
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 5.0
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 5.0
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines
Category: Public Service / Political - Print / Collateral - Single
Points: 5.0
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines
Category: Public Service / Political - Print / Collateral - Campaign
Points: 5.0
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack
Category: Consumer Television / 60 Second - Single
Points: 5.0
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Collateral / Posters - Single
Points: 5.0
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack
Category: Consumer Television / :30/:25 - Single
Points: 5.0
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4
Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas
Category: Integrated Branding / Consumer Campaign
Points: 5.0
80's Integrated Case Study
Agency: GSD&M / Austin
Client: RadioShack
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Pilot Camo Pen
Agency: BRIGHT RED\TBWA / Tallahassee
Client: Pilot Pen
Category: Trade / Full Page or Spread - Single
Points: 5.0
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS
Category: Newspaper / Small Space Print - Campaign
Points: 5.0
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Perseus VS Medusa
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
MONDO SONORO
Title:
Typewriter
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Wizard VS Witch
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Pacific Paints (Boysen) Philippines
Title:
Tree Lungs
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Deezer
Title:
NOW NOTHING WILL STOP THE MUSIC
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Minds for Minds
Title:
Meeting of the Minds
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Ayala Land Inc.
Title:
Koi Fish Feed Invite
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
COGOO clean city organization
Title:
SADDLE BLOSSOMS
Category:
Spatial Design / Not-for-Profit
Award:
2014 Design Merit Award
Points:
5.0
Client:
Suyen Corporation
Title:
Giv A GIF
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Brooklyn Film Festival
Title:
Brooklyn Film Festival
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Intention
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pepsi
Title:
Test Drive
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Come4
Title:
The Lover
Category:
Craft / Video / Direction
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
COGOO Clean City Organization
Title:
SADDLE BLOSSOMS
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Consumer Television / 60 Second - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jarritos
Title:
Double Straw
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Come4
Title:
The Lover
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
RadioShack
Title:
80's Integrated Case Study
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Pilot Pen
Title:
Pilot Camo Pen
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Right The Wrong
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0