The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
US Advertising Collective
Client
Title
Category
Award
Points
The 58 Year Old Freshman
Agency: MARTIN* / Richmond
Client: Aspercreme
Category: Current Event Response / Real-Time Reactive
Points: 9.00
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Brand Partnerships / Celebrity / Brand Collaboration
Points: 9.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Partnerships / Multi-Brand
Points: 9.00
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme
Category: Craft / Writing
Points: 9.00
Frankenstein
Agency: Goodby Silverstein & Partners
Client: Xfinity
Category: Use of Humor
Points: 9.00
Your Attention Please
Agency: Merkley + Partners + Novartis + Omnicom Production + Ketchum / New York
Client: Novartis
Category: Integrated / Omnichannel Campaign
Points: 4.50
The Last Hater
Agency: Deutsch / Los Angeles + Spark / Washington DC + Edelman / Los Angeles + Omnicom Production / Los Angeles
Client: Taco Bell
Category: Brand Partnerships / Celebrity / Brand Collaboration
Points: 3.00
Client:
Aspercreme
Title:
The 58 Year Old Freshman
Category:
Current Event Response / Real-Time Reactive
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Aspercreme
Title:
The Relief Rider
Category:
Craft / Writing
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Xfinity
Title:
Frankenstein
Category:
Use of Humor
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Novartis
Title:
Your Attention Please
Category:
Integrated / Omnichannel Campaign
Award:
2026 Pharma Bronze Pencil
Points:
4.50