The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 45.00
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 21.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Innovation / New Ideas in Direct Marketing
Points: 21.00
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Commerce
Points: 10.50
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Social Media / Social Post - Single or Series
Points: 9.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Out of Home / Billboards & Transit
Points: 4.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Art Direction
Points: 4.50
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Social Media / Creator-Driven Engagement
Points: 3.00
Glassphemy
Agency: VML UK / London
Client: Diageo
Category: Out of Home / Billboards & Transit
Points: 3.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Digital & Online / Websites & Mobile
Points: 3.00
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Direct Marketing for Good
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Use of Technology
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Innovation / Use of Media in Direct Marketing
Points: 1.50
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Innovation / Use of Media in Direct Marketing
Points: 1.50
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Innovation / New Ideas in Direct Marketing
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
TaTa
Title:
The Rewards Bag
Category:
Commerce
Award:
2026 Direct Marketing Silver Pencil
Points:
10.50
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Bronze Pencil
Points:
4.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Award:
2026 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Social Media / Creator-Driven Engagement
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Digital & Online / Websites & Mobile
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
TaTa
Title:
The Rewards Bag
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Merit Award
Points:
1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Award:
2026 Direct Marketing Merit Award
Points:
1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Merit Award
Points:
1.50