The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Kitkat Break Bar
Agency: VML Manila / Makati City
Client: Kitkat
Category: P.O.P. & In-Store / Single
Points: 3.00
Glassphemy
Agency: VML UK / London
Client: Diageo
Category: Billboards & Transit / Series
Points: 3.00
All Body Billboards
Agency: VML Argentina / Buenos Aires + Unilever / Buenos Aires + Checco Studio / Buenos Aires + Mama Hungara / Buenos Aires
Client: Dove Men Care
Category: Billboards & Transit / Series
Points: 3.00
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola
Category: Craft / Printing & Production
Points: 3.00
Dalah's Spoiler Billboard
Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok
Client: Netflix
Category: Billboards & Transit / Single
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Billboards & Transit / Series
Points: 1.50
Client:
Kitkat
Title:
Kitkat Break Bar
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Posters / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Dove Men Care
Title:
All Body Billboards
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Production
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Netflix
Title:
Dalah's Spoiler Billboard
Category:
Billboards & Transit / Single
Award:
2026 Out of Home Merit Award
Points:
1.50