The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Best of Out of Home
Points: 45.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Billboards & Transit / Series
Points: 22.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 9.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Photography
Points: 4.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Use of Technology
Points: 4.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Posters / Series
Points: 4.50
Kitkat Break Bar
Agency: VML Manila / Makati City
Client: Kitkat
Category: P.O.P. & In-Store / Single
Points: 3.00
Glassphemy
Agency: VML UK / London
Client: Diageo
Category: Billboards & Transit / Series
Points: 3.00
All Body Billboards
Agency: VML Argentina / Buenos Aires + Unilever / Buenos Aires + Checco Studio / Buenos Aires + Mama Hungara / Buenos Aires
Client: Dove Men Care
Category: Billboards & Transit / Series
Points: 3.00
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola
Category: Craft / Printing & Production
Points: 3.00
Dalah's Spoiler Billboard
Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok
Client: Netflix
Category: Billboards & Transit / Single
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Billboards & Transit / Series
Points: 1.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Best of Out of Home
Award:
2026 Out of Home Best of Discipline Pencil
Points:
45.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
22.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Out of Home Silver Pencil
Points:
10.50
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Photography
Award:
2026 Out of Home Bronze Pencil
Points:
4.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Award:
2026 Out of Home Bronze Pencil
Points:
4.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Posters / Series
Award:
2026 Out of Home Bronze Pencil
Points:
4.50
Client:
Kitkat
Title:
Kitkat Break Bar
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Posters / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Dove Men Care
Title:
All Body Billboards
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Production
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Netflix
Title:
Dalah's Spoiler Billboard
Category:
Billboards & Transit / Single
Award:
2026 Out of Home Merit Award
Points:
1.50