The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
The Kolhapuri
Agency: VML India / Mumbai
Client: Kalapuri
Category: Books / Booklets / Brochures
Points: 3.00
Tennessee Sound Sites
Agency: VML / Kansas City + Plan A Films
Client: Tennessee Department of Tourist Development
Category: Artist / Brand Collaboration
Points: 3.00
Seat with a View
Agency: VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: flynas
Category: Commerce
Points: 3.00
Seat with a View
Agency: VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: flynas
Category: UX / UI / Utility / Ecommerce
Points: 3.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Craft / Use of Technology - AI
Points: 3.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Integration of AI
Points: 3.00
Health Tracker
Agency: VML Argentina / Buenos Aires + Oruga Films / Buenos Aires
Client: Elea Laboratories
Category: Creative Use of Data
Points: 3.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Innovation / New Ideas in Pharma
Points: 3.00
Health Tracker
Agency: VML Argentina / Buenos Aires + Oruga Films / Buenos Aires
Client: Elea Laboratories
Category: Innovation / New Ideas in Pharma
Points: 3.00
Irmela vs. Nazis
Agency: Scholz & Friends / Berlin
Client: toom DIY market
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.00
Irmela vs. Nazis
Agency: Scholz & Friends / Berlin
Client: toom DIY market
Category: Film & Video for Good
Points: 3.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: AI Integration in New Products
Points: 3.00
Living Fabric
Agency: VML / Bogota + Atratus / Bogota + Universidad de los Andes / Bogota + Macarena / Bogota
Client: UNIVERSIDAD DE LOS ANDES & ATRATUS
Category: Products for Good
Points: 3.00
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Speak My Language
Agency: VML / Riyadh + stc - Saudi Telecom Company / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: stc
Category: Radio & Audio for Good
Points: 3.00
Dancing Washers
Agency: VML / Mexico City + Whirlpool / Monterrey + Palmar Productions / Ciudad de México
Client: Whirlpool
Category: Commerce
Points: 3.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Technology as a Creative Tool
Points: 3.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Innovation in AI
Points: 3.00
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola
Category: Craft / Printing & Paper Craft
Points: 3.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Printing & Paper Craft
Points: 3.00
Tiroler Festspiele Erl Brand Design
Agency: Scholz & Friends / Vienna + Scholz & Friends / Berlin
Client: Tiroler Festspiele Erl
Category: Brand Identity / System
Points: 3.00
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 3.00
Tiroler Festspiele Erl Brand Design
Agency: Scholz & Friends / Vienna + Scholz & Friends / Berlin
Client: Tiroler Festspiele Erl
Category: Craft / Art Direction
Points: 3.00
The Kolhapuri
Agency: VML India / Mumbai
Client: Kalapuri
Category: Craft / Photography
Points: 3.00
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola
Category: Craft / Printing & Production
Points: 3.00
GOATS GOT BAG
Agency: Scholz & Friends / Berlin
Client: GOT BAG
Category: Long Form Video / Single
Points: 3.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Community Engagement
Points: 3.00
Seat with a View
Agency: VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: flynas
Category: Commerce
Points: 3.00
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy
Category: Innovation / New Ideas in Social Media
Points: 3.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Innovation / Use of Media in Public Relations
Points: 3.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Social Media / Creator-Driven Engagement
Points: 3.00
Glassphemy
Agency: VML UK / London
Client: Diageo
Category: Out of Home / Billboards & Transit
Points: 3.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Digital & Online / Websites & Mobile
Points: 3.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Commerce
Points: 3.00
Glassphemy
Agency: VML UK / London
Client: Diageo
Category: Billboards & Transit / Series
Points: 3.00
Tennessee Sound Sites
Agency: VML / Kansas City
Client: Tennessee Department of Tourist Development
Category: Sustainable Development Goals
Points: 3.00
All Body Billboards
Agency: VML Argentina / Buenos Aires + Unilever / Buenos Aires + Checco Studio / Buenos Aires + Mama Hungara / Buenos Aires
Client: Dove Men Care
Category: Billboards & Transit / Series
Points: 3.00
Kitkat Break Bar
Agency: VML Manila / Makati City
Client: Kitkat
Category: P.O.P. & In-Store / Single
Points: 3.00
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Direct Marketing for Good
Points: 1.50
Dalah's Spoiler Billboard
Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok
Client: Netflix
Category: Billboards & Transit / Single
Points: 1.50
Not every smile starts as a smile
Agency: VML / Paris + Wavemaker / London + BIRTH Productions / Paris
Client: Colgate
Category: Magazine / Series
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Use of AI / Visuals
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Use of Technology
Points: 1.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: AI Craft / Art & Visual Design
Points: 1.50
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Tennessee Department of Tourist Development
Title:
Tennessee Sound Sites
Category:
Artist / Brand Collaboration
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
flynas
Title:
Seat with a View
Category:
Commerce
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
flynas
Title:
Seat with a View
Category:
UX / UI / Utility / Ecommerce
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology - AI
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Aritium
Title:
PainVisible
Category:
Integration of AI
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Elea Laboratories
Title:
Health Tracker
Category:
Creative Use of Data
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Aritium
Title:
PainVisible
Category:
Innovation / New Ideas in Pharma
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Elea Laboratories
Title:
Health Tracker
Category:
Innovation / New Ideas in Pharma
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
toom DIY market
Title:
Irmela vs. Nazis
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
toom DIY market
Title:
Irmela vs. Nazis
Category:
Film & Video for Good
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Aritium
Title:
PainVisible
Category:
AI Integration in New Products
Award:
2026 IP & Product Design Merit Award
Points:
3.00
Client:
UNIVERSIDAD DE LOS ANDES & ATRATUS
Title:
Living Fabric
Category:
Products for Good
Award:
2026 IP & Product Design Merit Award
Points:
3.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
stc
Title:
Speak My Language
Category:
Radio & Audio for Good
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
Whirlpool
Title:
Dancing Washers
Category:
Commerce
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Technology as a Creative Tool
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
Aritium
Title:
PainVisible
Category:
Innovation in AI
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Paper Craft
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Printing & Paper Craft
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Tiroler Festspiele Erl
Title:
Tiroler Festspiele Erl Brand Design
Category:
Brand Identity / System
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Tiroler Festspiele Erl
Title:
Tiroler Festspiele Erl Brand Design
Category:
Craft / Art Direction
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Craft / Photography
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Production
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Community Engagement
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
flynas
Title:
Seat with a View
Category:
Commerce
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Craft / Use of Visuals
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Innovation / New Ideas in Social Media
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Community Building
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Social Media / Creator-Driven Engagement
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Digital & Online / Websites & Mobile
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Commerce
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Tennessee Department of Tourist Development
Title:
Tennessee Sound Sites
Category:
Sustainable Development Goals
Award:
2026 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Dove Men Care
Title:
All Body Billboards
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Media
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
Diageo
Title:
Glassphemy
Category:
Posters / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Kitkat
Title:
Kitkat Break Bar
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
TaTa
Title:
The Rewards Bag
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Merit Award
Points:
1.50
Client:
Netflix
Title:
Dalah's Spoiler Billboard
Category:
Billboards & Transit / Single
Award:
2026 Out of Home Merit Award
Points:
1.50
Client:
Colgate
Title:
Not every smile starts as a smile
Category:
Magazine / Series
Award:
2026 Print & Promotional Merit Award
Points:
1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Use of AI / Visuals
Award:
2026 Creative Use of Technology Merit Award
Points:
1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Award:
2026 Direct Marketing Merit Award
Points:
1.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Merit Award
Points:
1.50
