The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Magazine / Series
Points: 22.50
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Art Direction
Points: 21.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Books / Booklets / Brochures
Points: 9.00
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 9.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Photography
Points: 4.50
The Kolhapuri
Agency: VML India / Mumbai
Client: Kalapuri
Category: Books / Booklets / Brochures
Points: 3.00
Not every smile starts as a smile
Agency: VML / Paris + Wavemaker / London + BIRTH Productions / Paris
Client: Colgate
Category: Magazine / Series
Points: 1.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Magazine / Series
Award:
2026 Print & Promotional Gold Pencil
Points:
22.50
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Art Direction
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Print & Promotional Silver Pencil
Points:
10.50
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Diageo
Title:
Glassphemy
Category:
Newspaper / Series
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Photography
Award:
2026 Print & Promotional Bronze Pencil
Points:
4.50
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Merit Award
Points:
3.00