The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
WPP Digital
Client
Title
Category
Award
Points
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie
Category: Typography / Typeface Design
Points: 5.0
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide
Category: Digital / App Design
Points: 5.0
Nike Football Pro Genius
Agency: AKQA / London
Client: Nike Football
Category: Digital / Game Design
Points: 5.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc
Category: Craft / Visual Effects / Animation
Points: 5.0
humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client: Coors Light
Category: Online / Short Form - Campaign
Points: 5.0
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG
Category: Under 100K Budget
Points: 5.0
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding
Category: Innovation in Public Relations
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH
Category: Publishing / Newspaper - Single
Points: 5.0
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix
Category: Publishing / Newspaper - Campaign
Points: 5.0
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH
Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG
Category: Broadcast / Any Length - Single
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe
Category: Social Engagement / Community Building
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe
Category: Craft / Use of Visuals
Points: 5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike Football
Title:
Nike Football Pro Genius
Category:
Digital / Game Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0