The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Gaming, Music & Mobile / Branded Gaming
Points: 25.0
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
K9FM
Agency: Colenso BBDO / Auckland
Client: MARS Pedigree
Category: Innovation in Radio / Single
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Web / User Experience
Points: 25.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Interactive Advertising / Interactive Video
Points: 15.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Micro-Video
Points: 15.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Video Craft / Scriptwriting
Points: 15.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Advertising on Mobile Devices / Banners
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Outdoor / Billboards or Transit - Campaign
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 15.0
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Print Craft / Writing - Single Only
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Innovation in Outdoor / Single
Points: 15.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Radio / Public Service - Single
Points: 15.0
#notokay Radio Campaign
Agency: Juniper Park / Toronto
Client: YWCA
Category: Radio / Public Service - Campaign
Points: 15.0
Talkies
Agency: Colenso BBDO / Auckland
Client: MARS Pedigree
Category: Radio Craft / Scriptwriting
Points: 15.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Innovation in Radio / Single
Points: 15.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Branded Social Campaign
Points: 15.0
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Websites / Public Service / Non-Profit
Points: 10.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Interactive Advertising / Banners
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Broadcast & Film / Branded Film
Points: 10.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Documentaries / Film
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Architecture / Built
Points: 10.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Experiential Advertising / Events & Competitions
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Experiential Advertising / Installations
Points: 10.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Online Films & Video / Long Form - Single
Points: 10.0
Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net
Category: Innovation in Video / Single
Points: 10.0
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada
Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra
Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd.
Category: Collateral / Promotional Materials - Single or Campaign
Points: 10.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX
Category: Outdoor / Digital / Electronic
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX
Category: Innovation in Outdoor / Single
Points: 10.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Innovation in Outdoor / Single
Points: 10.0
Thats No Joke
Agency: Juniper Park / Toronto
Client: YWCA
Category: Radio / Public Service - Single
Points: 10.0
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light
Category: Experiences / Outdoor Spaces
Points: 5.0
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland
Category: Collateral Design / Outdoor - Series
Points: 5.0
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
MARS Pedigree
Title:
K9FM
Category:
Innovation in Radio / Single
Award:
2015 Radio Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
MARS Pedigree
Title:
Talkies
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Innovation in Radio / Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Visa India
Title:
Visa Saree
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Architecture / Built
Award:
2015 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Mexico
Title:
Who Saves Who Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Merit Award
Points:
5.0
