The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Collateral / Posters - Campaign
Points: 5.0
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Collateral / Posters - Single
Points: 5.0
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada
Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada
Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Magazine / Full Page or Spread - Single
Points: 5.0
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites
Category: Collateral / Posters - Campaign
Points: 5.0
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Beard
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Child
Agency: AlmapBBDO / São Paulo
Client: Audi Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Mobile Applications / Branded Games
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Video Craft / Scriptwriting
Points: 5.0
The Process
Agency: BBDO / New York
Client: Foot Locker
Category: Video Craft / Scriptwriting
Points: 5.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Video Craft / Direction
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 5.0
Black Cats
Agency: Colenso BBDO / Auckland
Client: Samsung
Category: Social Media / Branded Social Post
Points: 5.0
Suarez Tweet
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Social Media / Branded Social Post
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of a Social Network
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of a Social Network
Points: 5.0
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York
Client: General Electric
Category: Video Craft / Direction
Points: 5.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Change The Tune
Agency: Juniper Park / Toronto
Client: YWCA
Category: Radio / Public Service - Single
Points: 5.0
Not A Game
Agency: Juniper Park / Toronto
Client: YWCA
Category: Radio / Public Service - Single
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS
Category: Innovation in Outdoor / Single
Points: 5.0
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Innovation in Outdoor / Single
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Public Service - Print / Collateral - Single
Points: 5.0
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass
Category: Collateral / P.O.P. & In-Store - Single
Points: 5.0
So Good
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Collateral / Posters - Campaign
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Websites / Branded Games
Points: 5.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Direct Marketing / Ambient Media
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July
Category: Craft / Animation
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Broadcast & Film / Branded Film
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Websites / Automotive Products & Services
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Websites / Social Networks / Community
Points: 5.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Direct Marketing / Ambient Media
Points: 5.0
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Design Craft / Photography - Single or Series
Points: 5.0
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
KFC
Title:
Drumstick
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
The Process
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
96FM
Title:
Go Buoy
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Black Cats
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Suarez Tweet
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
General Electric
Title:
The Boy Who Beeps
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio Craft / Music and/or Sound Design
Award:
2015 Radio Merit Award
Points:
5.0
Client:
YWCA
Title:
Change The Tune
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
YWCA
Title:
Not A Game
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
KFC
Title:
So Good
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Websites / Branded Games
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
