The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
-
Award
Silver Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Live Events
Points: 15.0