The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
fcb
Client
Title
Category
Award
Points
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Data Visualization / Dynamic
Points: 25.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Innovation in Health & Wellness
Points: 25.0
Anything But Sorry
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Community Building
Points: 25.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Data Visualization / Dynamic
Points: 15.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Websites / Utility
Points: 15.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Ambient Media / Experiential & Installations
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Craft / Dynamic Data Visualization
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Cinematography / Single
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Web / Utility
Points: 15.0
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy
Category: Craft / Writing - Campaign
Points: 15.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Product Design / Physical Product
Points: 10.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Branded Social Post / Single
Points: 10.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Craft / Use of Music - Single or Campaign
Points: 10.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Online / Short Form - Single
Points: 10.0
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Broadcast / Short Form - Single
Points: 10.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Physical Product
Points: 10.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Craft - Writing / Single
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Craft - Editing / Single
Points: 2.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Editing / Single
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Craft - Cinematography / Single
Points: 2.0
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox
Category: Broadcast / Short Form - Single
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Ambient Media / Live Events
Points: 2.0
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels
Client: Parents of road Victims
Category: Ambient Media / Live Events
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Brand Voice
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Guerrilla Marketing
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Guerrilla Marketing
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Websites
Points: 2.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Experiential / Immersive / Events
Points: 2.0
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health
Category: Product Design / Physical Product
Points: 2.0
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV
Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York
Client: Mollie's Fund
Category: Print & Outdoor / Print - Campaign
Points: 2.0
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Digital Design
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Digital / Use of Technology
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Broadcast / Any Length - Campaign
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Integrated Branding
Points: 2.0
Cracks
Agency: FCB / Chicago
Client: Liquid-Plumr
Category: Television / Short Form - Single
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Online Films & Video / Long Form - Single
Points: 2.0
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Mobile-First Video
Points: 2.0
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc.
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Canadian Down Syndrome Society
Title:
Anything But Sorry
Category:
Community Building
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Data Visualization / Dynamic
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Parents of road Victims
Title:
#SpeedTalk
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
